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Sarah Willingham

Sarah Willingham is the best known female money saving and consumer champion in the UK. She makes regular appearances on This Morning, Daybreak and SKY giving viewers tips and advice on how to save money and make money, getting the best deals on everything from grocery shopping and household utility bills to car insurance.

Sarah writes daily for various newspapers, magazines and websites including Best, Babycentre, Sunday Express S magazine, Glamour, Fabulous and many more.

Sarah also spreads the word via her popular website helping consumers to take action, save and make money through easy to follow 1-minute Guides and 1-minute videos.

As a successful serial entrepreneur, known for turning the Bombay Bicycle Club into the largest chain of Indian restaurants in the UK, Sarah is also a founding director and investor in the London Cocktail Club, a successful chain of cocktail bars in central London, as well as being involved in a number of other food related businesses including promoting food from her home town as patron for ‘The Taste of Staffordshire’.

She is also a non exec Director and Shareholder at BePremiere, a rapidly expanding chain of luxury hair salons in the UK and a board member on the Cranfield School of Management Advisory Board.

Sarah is a popular speaker in the UK and internationally on topics including Leadership and Teamwork, work/life balance, running a home, money saving as a way of life, Business Turnarounds, Food, Restaurant/Retail/Leisure industries and Entrepreneurism.

Sarah is a 'super' volunteer at Save the Children leading and implementing various initiatives every year.

Sarah lives in the countryside with her Danish husband, Michael, and their four young children – Minnie, Monti, Nelly and Marly.

Awards 2006 - 2012

  • Management Today and the Times - one of the “35 most successful women under 35” in the UK
  • Young Entrepreneur of the Year – Business Weekly
  • Courvoisier Top 500
  • Who’s Who in British Business Leaders


TV Roles

  • ITV’s This Morning - Save with Sarah and Consume This with Sarah Willingham
  • Three series of BBC’s The Restaurant
  • Day break
  • SKY
  • The Apprentice You’re Fired, and the final, You’re Hired
  • The One Show
  • The National Lottery
  • Various radio programmes
  • Home to Hotel BBC
  • The Big Deal ITV


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