Online Estate Agents

Save an average of 86% marketing your home using an Online Estate Agent

96% of all UK properties are viewed or sold online via sites like Rightmove and Zoopla 

You need to have an agent to register your property on the BEST online property sites

BUT instead of using a High Street estate agent who will charge THOUSANDS in commission, you could use an online estate agent who cost as little as £395!


Need to know

  • High Street estate agents charge an average of 1.8% of your property's value to market your home . The average selling price is £266,000, so that's a £5666 fee!
  • The main value of an estate agent is their ability to upload the property onto an online property portal like Rightmove, Zoopla and Prime Location. This service is also provided by online agents
  • The online estate agents are MUCH CHEAPER but may not offer all the services a High Street agent does, some also charge extra for some services, such as being present at viewings
  • However they are still worth considering as there are easy ways to get the services that may not be provided which are STILL cheaper than using a traditional estate agent
  • The sites we've listed are registered with the Property Ombudsman and so you have someone to take any unresolved disputes to
  • The information below is taken from the 'Selling' part of the site BUT online agents also offer services and lettings support for Landlords from as little as £79
  • WATCH OUT for unscrupulous companies that take your money and don't deliver the service. We've had complaints about HouseLadder who have ignored customer emails and don't have a customer service number. Check reviews and MAKE SURE the site is registered with the Property Ombudsman 

Do you even need an estate agent?!

A professional valuation: You can get a good idea of what your property is worth using the online valuation tool on property price advice. Various estate agents, online and on the High Street also offer free valuations, and you should get a few to make sure you are asking the right price.

Professional photographs: Comes as standard for the listed agents- BUT a talented amateur can produce photos of a high standard as long as your house is tidy!

Detailed descriptions of the property: Comes as standard for most of the listed agents - BUT, if needed, copy an exisiting description of a similar home changing the details to suit yours.

Floorplans: Come as standard for the listed agents -  BUT if you've got the confidence (and a long enough tape measure) you can create your own using free software likeFloorPAD.

Access to the online property portals (Rightmove etc): Comes as standard for the listed agents - there's no getting around this one, you need to be an agent to post on Rightmove, Zoopla and Prime Location BUT you could post on Gumtree where people also look for homes.

Booking and supporting viewings: Booking viewings comes as standard and you can also having your viewings hosted, normally for an extra cost. An important function estage agents perform here is vetting people so you don't get time wasters - BUT at this stage they only do it by asking simple questions such as chain position and financial arrangements. 

Negotiating offers: Comes as standard for the listed agents - AND lots of people do feel better using a professional to mediate. BUT, ultimately, you know the asking price, you know your home and it is you that accepts the offer, if you have the confidence you could take this on.

General support: Comes as standard for the listed agents - BUT there's always your mum.








House Simple








Online portals

Attend viewings

+ £125 for all

+ £29 a visit

Or £299 for 20

+£150 for all

Negotiating offers

General support


Information taken from lowest flat fee offer, prices include VAT


Online estate agents



Why we like it:

  • flat fee of £780
  • free valuation
  • easy process and experienced regional agents
  • pay up front or later
  • viewings can be managed by yourself or by the estate agents
  • photos and floor plans included
  • opening hours: 8AM-8PM Monday-Friday; 8AM-5PM weekends

Watch out:

  • flat fee non refundable
  • £150 fee for property expert to attend the viewings


Why we like it:

  • nationwide
  • hand holding by a dedicated LOCAL property expert
  • amazing website - you can access and manage your profile viewings, price, offers 24/7
  • one fee to sell from £798
  • one fee to let £199 incl VAT
  • includes valuation, description, floorplan, photos, EPC
  • support available 24/7
  • includes tenancy contracts for lettings
  • manage/ conduct viewings at your convenience

Watch out:

  • one off fee of £125 for your property expert to attend all viewings


Why we like it:

  • nationwide
  • variety of fees from £679
  • pay now or pay later option
  • £99 fee to let
  • open 8am-8pm on weekdays, 9-5 Saturday, 10-4 Sunday
  • advertised on their site
  • provides floorplans and descriptions
  • sellers looked after by a team of 6

Watch out:

  • charges for extras like an Energy Performance Certificate


Why we like it:

  • covers England and Wales
  • 3 different packages available, starting at £395
  • photographs, floor plan, description included
  • advertises on the online property portals
  • sellers looked after by a Consultant

Watch out:

  • all viewings and offers have to go to them first
  • call centre closes at 6pm and closed Sunday
  • minimum charges apply to other tariffs-
  • no hand holding


Why we like it:

  • nationwide
  • fixed fee from £345 or no sale no fee from £895
  • or customisable from £95 + VAT
  • can choose to pay monthly
  • open 8am-8pm weekdays, 9-5 Saturday, 10-4 Sunday
  • includes valuation
  • includes photos, floorplans, description
  • access online account 24/7
  • access to Rightmove, Zoopla, Prime Location
  • also listed on their site
  • letting flat fee £59 or from £9 customisable

Watch out:

  • don't write the description for you
  • can't manage your viewing yourself goes through their call centre
  • hosted viewings from £29 per viewing or £299 for 20


Conveyancing supermarket

Why we like it:

  • instant competitive quotes for conveyancing
  • free, no obligation advice
  • easy to navigate
  • most conveyances work on a no win no fee basis
  • no personal details are required to view conveyancing quotes. You can also make an informed choice based on price, location and by Mortgage Lender. Some lenders do stipulate that you use a Mortgage Lender approved Conveyancer.

Watch out:

  • Watch out for why Exchange Insurance maybe right for you

The inside track

  • You can use these agencies alongside or instead of your current agent depending on your contract
  • You will still need to get a mortgage, call a fee free mortgage broker to find the best deal quickly. London and Country offer fee-free advice on 0800 9530591 (your home or property may be repossessed if you do not keep up repayments on your mortgage)
  • Shop around for a Conveyancer or Conveyancing Solicitor by using our instant conveyancing quote calculator. You can then request a call back at a time convenient to yourself or accept the quote and instruct the solicitor straight away all within our quote calculator.

  • If you want a quick guide to conveyancing Saga Legal Services have produced a Smooth Moves guide
  • When presenting your home aim for the 'blank canvas' effect clean, tidy, no clutter and neutral colours

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